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The First Pirelli Tire Center Opens its Doors within Rosneft’s Filling Site in Moscow
21 November 2014
Rosneft, Pirelli and Koleso retail chain opened the first Pirelli tire center within Rosneft’s filing site in Moscow by the address Mira Avenue, 94.
The project of the allocation of specialized Pirelli centers within the perimeter of Rosneft’s filling station is being carried out under the terms of the Memorandum of Understanding, signed between the companies on May, 24 at the Sankt-Petersburg International Economic Forum.
The cooperation of world leaders will allow the delivery to the clients of the companies of an extended assortment of services of the highest quality.
The marketing project allows Rosneft to generate additional operational profit thanks to the advantageous financial scheme of cooperation. In is turn, for Pirelli this partnership allows to widen distribution channels.
During the period from 2014 to 2015 Rosneft and Pirelli are planning to open 60 centers in Moscow, while till 2019 its number will raise to 200. Their location geography will significantly expand due to Russian cities with the population of over 1 million habitants.
Notes for Editors:
On December, 19 2013 Rosneft and Pirelli & C. S.p.A. opened the first tire center within the perimeter of a Rosneft Olympic format filling site in Sochi.
On May, 24 2014 Rosneft Head Igor Sechin and Pirelli & C. S.p.A. CEO Marco Tronchetti Provera signed a Memorandum of understanding denoting the spheres of cooperation within joint marketing projects in the Rosneft retail network. In the frame of long-ranged cooperation the parties agreed on plans to open of new retail sites of Pirelli within the Rosneft subsidiary retail network, and to assist to the expansion of the “Safe road” marketing initiative which was successfully implemented in 2013 in the Moscow region (within the joint program clients of Rosneft retail sites could check the tyre condition, collect a discount on the Pirelli production and a tyre-centers network). Moreover the parties work on the creation of a new concept flagship tire center with an expanded range of services and exclusive design in one of the key regions of the Russian Federation.
In the 3rd quarter of 2014 Pirelli showed strong sales results in Russia sales grew by 41% (yoy) which is the best result for Pirelli worldwide. The realization of the joint project with Rosneft will give additional momentum to Pirelli’s financial figures in the region.
Rosneft Information Division
Tel.: +7 (499) 517-88-97
November 21, 2014